Five is a
Behind UBIRCH's revolutionary technology are cyber security experts, digital minds and innovative movers and shakers with proven track records.
They all share the same enthusiasm for driving forward the next stage in the digital transformation. UBIRCH was founded in 2014, has offices in Berlin, Cologne and Munich, and is home to a strong team of experienced developers, consultants and digitalisation specialists with the expertise to develop exciting IoT industry growth markets in Germany and beyond. With offices in Orlando, Florida and Tel Aviv, UBIRCH is also putting out its international feelers.
MICHAEL MERZ | CISO
Big-Data-Stack and Crypto-Lover from the outset. Grew up in the CCC environment, founder of cameonet (Crypto-Messenger) and Self Loading Content GmbH (Media Streaming).
MARKUS BREUER | COO
Serial entrepreneur and product strategy specialist. Ex Head of Business Development at nugg.ad, ex Pixelpark, ex Elephant Seven, ex Zalando Media Solutions. Blockchain and Smart Contract Enthusiast, fascinated by the transformative power of digital technologies.
STEPHAN NOLLER | CEO
Serial entrepreneur and specialist for data-driven business models. Founder of the targeting specialist nugg.ad (sold to Deutsche Post/DHL), trackle (medical technology) and Calliope (microcomputers for schools). IoT enthusiast from tip to toe.
KARIM H. ATTIA | CEO
Karim H. Attia has been active as an entrepreneur and business angel in the digital economy for over 20 years. In 1999, Karim H. Attia founded XENION, one of the first and later market-leading online marketing agencies in Germany, where he was responsible for the corporate strategy and internationalization.
MATTHIAS L. JUGEL | CTO
Big Data software specialist. Hardware hacker and firmware guy. Developer of Snipsnap (combination of Wiki and Weblog) and founder of Streamdrill (real-time data analysis).
SOME VISIONS ARE
GARAGES. OURS IN
THE FRONT GARDEN.
UBIRCH takes its name from a digital installation created by company founder Stephan Noller. Stephan attached stars to a birch tree in his front garden that shone in response to tweets sent from all over the world. UBIRCH’s enthusiasm for digital transformation knows no bounds! The tree lights even have their own Twitter account (@sternibirke). When the account name gets mentioned in tweets, the system reacts and the stars momentarily light up.
Once IoT comes out from behind screens and is able to breathe life into everyday things such as a fairy lights - even via social media - IoT data-driven processes will be the growth engine for new and exciting business models for many sectors within the Industry 4.0 environment. Thanks to the UBIRCH solution, these sectors gain the trust required to assert themselves successfully.