Why “ubirch”?

 

The company name “ubirch” refers to the birch-tree in front of our CEO’s house. Every year before christmas he puts 5 christmas-stars  up in that tree – but they are also linked on the internet.

Whenever you write a tweet that refers to @sternibirke the 5 stars will go off for a few seconds, and a christmas song will be played in the house.

This installation stands for the magic, that IoT enabled things can create.